insights

18
Jul
How Tech Leaders Use Language: An In-Depth Study

How Tech Leaders Use Language: An In-Depth Study

8 min read
02
Jul
The Power of Ordinary

The Power of Ordinary

In the pursuit of extraordinary customer experiences, businesses often overlook the power of the ordinary – yet it's the seamless, reliable, and frictionless interactions that truly drive customer loyalty and business outcomes.
5 min read
26
Jun
Nike Run Club

The Science of Persuasive Design: Lessons from My Running Journey

When my running app couldn't keep pace with my real-life challenges, I discovered the science behind why persuasive technology needs to meet us where we are—not where it thinks we should be.
4 min read
28
May

What I'm Reading

3 min read
22
Apr
The Impact of AI on Meaningful Work

The Impact of AI on Meaningful Work

As a digital product consultant, I have observed a growing interest among companies in integrating artificial intelligence (AI) and generative
5 min read
17
Apr
The New Landscape of YouTube Reviews: Insights for Creators and Consumers

The New Landscape of YouTube Reviews: Insights for Creators and Consumers

As someone who regularly turns to YouTube reviews for guidance on everything from cars and watches to guitar pedals and
3 min read