personalization

02
Jul
The Power of Ordinary

The Power of Ordinary

In the pursuit of extraordinary customer experiences, businesses often overlook the power of the ordinary – yet it's the seamless, reliable, and frictionless interactions that truly drive customer loyalty and business outcomes.
5 min read
26
Jun
Nike Run Club

The Science of Persuasive Design: Lessons from My Running Journey

When my running app couldn't keep pace with my real-life challenges, I discovered the science behind why persuasive technology needs to meet us where we are—not where it thinks we should be.
4 min read