customer

17
Feb
Why Stakeholders Push Boundaries (and How to Respond)

Why Stakeholders Push Boundaries (and How to Respond)

From a small-town TV station owner's creative requests to modern enterprise clients, I've learned that ambitious feature asks are often just thinking out loud – the real skill is understanding the underlying need.
3 min read
16
Oct
Leading the Shift to Customer-Driven Development

Leading the Shift to Customer-Driven Development

4 min read
02
Jul
The Power of Ordinary

The Power of Ordinary

In the pursuit of extraordinary customer experiences, businesses often overlook the power of the ordinary – yet it's the seamless, reliable, and frictionless interactions that truly drive customer loyalty and business outcomes.
5 min read