A short story about AI twins, digital presence, and what we lose when showing up becomes optional.
10 min read
01
Aug
Why Creative Work Can't Be Measured Like Business Outcomes
The tension between creative craft and business outcomes isn't a problem to solve—it's a productive collision that forces better solutions than either pure artistry or pure commerce can achieve alone.
5 min read
05
May
The Creation Problem: How Social Platforms Disincentivize Production
Social platforms profit from consumption while systematically creating barriers to creation—revealing a structural misalignment between business models and human creative drive.
3 min read
17
Nov
Why You Shouldn't Outsource Brainstorming to AI
4 min read
27
Sep
The Problem with Humanizing Generative AI Products