The Power of Ordinary
In the pursuit of extraordinary customer experiences, businesses often overlook the power of the ordinary – yet it's the seamless, reliable, and frictionless interactions that truly drive customer loyalty and business outcomes.
The Science of Persuasive Design: Lessons from My Running Journey
When my running app couldn't keep pace with my real-life challenges, I discovered the science behind why persuasive technology needs to meet us where we are—not where it thinks we should be.