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Andy Busam

Andy Busam

Hillsborough, NC
Andy is a communication and technology strategist. He current works as a Principal Strategist at Method.
12
Sep
Will the FTC Actually Protect Kids from AI Companions?

Will the FTC Actually Protect Kids from AI Companions?

The FTC is investigating AI chatbots that target children, but when regulators and tech executives are this cozy, will we get real protection or just regulatory theater?
4 min read
01
Aug
Why Creative Work Can't Be Measured Like Business Outcomes

Why Creative Work Can't Be Measured Like Business Outcomes

The tension between creative craft and business outcomes isn't a problem to solve—it's a productive collision that forces better solutions than either pure artistry or pure commerce can achieve alone.
5 min read
07
Jul
The Work We're Losing

The Work We're Losing

The companies effectively using AI aren't automating everything—they're strategically preserving the expertise-building work that creates competitive advantage when technology inevitably fails.
8 min read
03
Jul
Why AI Projects Fail: The Human Factors Analysis

Why AI Projects Fail: The Human Factors Analysis

Most AI implementations fail not because the technology doesn't work, but because organizations treat them as technology projects instead of people projects. This analysis reveals the four human factors that destroy 80% of AI initiatives.
11 min read
26
Jun
The Design Problem We Call User Resistance

The Design Problem We Call User Resistance

Recent research analyzing 63 studies reveals that what we call "user resistance" to technology isn't about fear of change—it's valuable feedback about design failures that make work harder, strip away meaningful judgment, ignore human workflows, and break essential collaboration.
5 min read
30
May
Beyond ChatGPT: How Specialized AI Models Change the Economics of Business Automation

Beyond ChatGPT: How Specialized AI Models Change the Economics of Business Automation

Successful AI implementation isn't about choosing the most advanced technology—it's about matching tools to actual business needs through systematic experimentation and optimization.
3 min read
21
May
The False Promise of AI Deregulation

The False Promise of AI Deregulation

The House's proposed decade-long ban on state AI regulation creates a dangerous oversight vacuum just when we need thoughtful rules to ensure AI systems serve human needs rather than exploit our vulnerabilities.
3 min read
12
May
The Stakeholder Alignment Problem in Healthcare AI

The Stakeholder Alignment Problem in Healthcare AI

As healthcare AI systems become increasingly autonomous, the real risk isn't technical failure but successful optimization for misaligned objectives.
4 min read
05
May
The Creation Problem: How Social Platforms Disincentivize Production

The Creation Problem: How Social Platforms Disincentivize Production

Social platforms profit from consumption while systematically creating barriers to creation—revealing a structural misalignment between business models and human creative drive.
3 min read
01
Apr
Conway's Law in the Age of AI: How Communication Shapes Organizations

Conway's Law in the Age of AI: How Communication Shapes Organizations

As AI agents reshape organizational communication patterns, Conway's Law works both ways—our systems mirror our structures, but those systems then reinforce and calcify those same structures, creating a feedback loop that AI will dramatically amplify.
5 min read