15
Oct
On Being There
A short story about AI twins, digital presence, and what we lose when showing up becomes optional.
10 min read
Andy Busam
Andy is a communication and technology strategist. He current works as a Principal Strategist at Method.
10
Oct
Apple's Health Pivot: From Feature to Business Model
Apple's reorganization of health and fitness under its services isn't just an internal shuffling—it's a declaration that the company has spent a decade building its next multi-billion-dollar business.
5 min read
09
Oct
The AI Strategy Mistake Most Companies Are Making
Companies optimizing AI purely for cost reduction are building commodity capabilities that their competitors will match within months.
10 min read
03
Oct
Google Makes $460 From Your Data. You Get $2.
Technology platforms extract enormous value from user data while compensating the sources minimally or not at all.
7 min read
12
Sep
Will the FTC Actually Protect Kids from AI Companions?
The FTC is investigating AI chatbots that target children, but when regulators and tech executives are this cozy, will we get real protection or just regulatory theater?
4 min read
01
Aug
Why Creative Work Can't Be Measured Like Business Outcomes
The tension between creative craft and business outcomes isn't a problem to solve—it's a productive collision that forces better solutions than either pure artistry or pure commerce can achieve alone.
5 min read
07
Jul
The Work We're Losing
The companies effectively using AI aren't automating everything—they're strategically preserving the expertise-building work that creates competitive advantage when technology inevitably fails.
8 min read
03
Jul
Why AI Projects Fail: The Human Factors Analysis
Most AI implementations fail not because the technology doesn't work, but because organizations treat them as technology projects instead of people projects. This analysis reveals the four human factors that destroy 80% of AI initiatives.
11 min read
26
Jun
The Design Problem We Call User Resistance
Recent research analyzing 63 studies reveals that what we call "user resistance" to technology isn't about fear of change—it's valuable feedback about design failures that make work harder, strip away meaningful judgment, ignore human workflows, and break essential collaboration.
5 min read
30
May
Beyond ChatGPT: How Specialized AI Models Change the Economics of Business Automation
Successful AI implementation isn't about choosing the most advanced technology—it's about matching tools to actual business needs through systematic experimentation and optimization.
3 min read